Licensor:

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Strawberry Shortcake is a licensed character owned by American Greetings. American Greetings is is the world's largest publicly owned creator, manufacturer and distributor of social expression products. Strawberry Shortcake was originally used in greeting cards and expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character's friends and pets.

During the 1980s, Strawberry Shortcake became a huge fad. At the time, there were several related products, such as sticker albums, clothes, a video game by Parker Bros. and several other products. Several TV specials were made featuring the characters, one each year between 1980 and 1985, when the fad had apparently waned.

Brand:

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The Strawberry Shortcake line of characters each had their own fruity or dessert-themed name with clothing to match, and they each had a dessert- or fruit-named pet. Like the Strawberry Shortcake doll, all the other characters' dolls had hair scented to match their dessert theme. The characters lived and played in a magical world known as Strawberryland.


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