NEWS - 21.07.2008

mobivention boosts its portfolio of worldwide known brands with a licence from American Greetings

Strawberry Shortcake and Care Bears are available as mobile content

Cologne (Germany) – 21 July 2008 - mobivention and American Greetings Interactive announce a licence agreement about distributing American Greetings properties such as Care Bears, Strawberry Shortcake, Holly Hobbie, Twisted Whiskers and many more. The rights cover the usage of the brands for mobile contents for mobivention network operators clients.

Care Bears were created by American Greetings in 1981 and due to its success many merchandising articles were launched in 1983. The Care Bears appeared in their own television series from 1985 to 1988, in addition to three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987). Since the relaunch of the brand in 2002 about $2,4 billion in retail sales have been realized worldwide.

Since Strawberry Shortcakes launch for greeting cards in 1977 it became a huge trend worldwide. There were several merchandising products, TV shows and movies. In 2003 the brand was revived and made over $2,5 in retail sales worldwide since then. Worldwide more than 25 mio. dolls, 10 mio. toy accesso-ries, 12 mio. books and 15 mio. in clothing were sold.

Holly Hobbie was originally developed as a line of greeting cards in 1967. By the early 1980s, Holly Hobbie was the #1 worldwide licence generating over $1 billion in retail sales. In 2006, a redesigned Holly Hobbie was launched as part of a spin-off product line called "Holly Hobbie and Friends". She was featured in a movie titled Holly Hobbie and Friends: Surprise Party. The movie was aired on Nick Jr. and is available on DVD.

This licence agreement will provide new opportunities for mobivention to offer highly popular brands to network operators throughout Europe. Generations of girls and young women have been grown up with Care Bears and Strawberry Shortcake. Now these brands available for mobile phones for this target group.

„We are proud of the trust of American Greetings in us. American Greetings, with its popular brands is exactly the type of licensee that mobivention seeks to partner with in order to enrich its graphics portfolio and provide the most popular brands to our network operator clients,” says Dr. Hubert Weid, CEO of mobivention GmbH.

Initially static background pictures and videos are obtainable. In the next step further content-types such as (MMS-) greeting cards, themes and even Java games are planned.
With this licence agreement mobivention confirms its claim as a leading provider of graphics contents for mobile phones and strengthens its current position fundamentally.

The company will continue to focus on first-class high quality contents and brands in the future.

About mobivention
mobivention is a leading innovative international content provider in the new world of mobile entertainment. The focus is on the production and distribution of innovative mobile entertainment contents – from graphics and videos to games and applications, delivering to our customers for distribution to their end users. Besides to content provisioning mobivention also offers services like master content providing and the set up and operation of mobile portals. The process optimized business model and the up-to-date contents have put mobivention in first rank with its customers’ world-wide.
mobivention has its own in-house production. In addition to creating its own IP mobivention licenses and produces content from well-known brands and distributes this mobile content worldwide. The target groups of the product offering are mobile network operators, mobile portals and handset manufacturers. For more information please see: www.mobivention.com

Press contact:
Bibiana Hesseler
mobivention GmbH
Director Product & Marketing
Albin-Koebis-Str. 4
51147 Cologne - Germany
Tel. +49 2203 - 90602 - 12
Fax. +49 2203 - 90602 - 26
Mobile. +49 176 - 24026871
Email. bhesseler@mobivention.com
Web. www.mobivention.com

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